Definitive Proof Good B2B Copywriting is More Important than Traffic
Traffic. You might have heard “nothing is more critical than traffic.” Or how even a page with bad copywriting will sell with enough visitors. But…
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Are Your Sales, Blog and Web Pages Following the “Big Idea” Rule?
Is your B2B copywriting laser focused on one big idea? Or, are your messages to potential clients a mishmash of several ideas in one place?…
He Shoots! He Scores! Why Your Business Needs Lead Scoring
I just heard it again today… “All I care about is leads. Just send my sales team lots of email addresses and let them take…
OMG!!! An Unsubscriber from my Email Marketing List!
OMG!!! An Unsubscriber! Warning, A Bit of A Rant! I wish I had a dollar for every time a new client, friend, business associate or…
Where has BoostYourLeads been hiding?
Aching tooth: This statue is in the window of a dentist’s in Blackheath. (Photo credit: Wikipedia) Have you ever heard the story of the cobbler…
Does Google Penguin Signal Its Time to Fire Your SEO Firm?
What really is Search Engine Optimization? (Photo credit: Go Local Search) 2011 and 2012 have been remarkable years for the Search Engine Optimization industry in…
3 Big Reasons You Will Love Guest Blogging
Blog Machine (Photo credit: digitalrob70) I love writing guest blog posts, and when you understand the following 3 reasons, I know you will to. In…
10 Great Ways to Generate New Content Creation Ideas
World wide web (Photo credit: Wikipedia) The days of the static web page are dead. I would go as far as to tell you that…
7 Steps to Online Lead Nurturing Success
As a small business owner using internet or inbound marketing, you already know that email marketing and online lead nurturing are important keys to success.…