Customers May Want the Sizzle – But that Doesn’t Mean They’re Going to Buy The Steak
Sell the sizzle, not the steak. If you’ve ever sat through a marketing seminar, you’ve been bombarded with this – or some similar tag line…
Tag: #Import 2022-12-05 20:51
Hard or Soft Offers – Which is the Right Choice for High Ticket Item Marketing?
Most companies have an ongoing battle between sales and marketing, and even within those departments, over the use of hard and / or soft offers.…
Do Auto-Responders Work For Lead Generation of High End Products
A discussion about auto-responders I had with a salesman in a financial services company last week got me thinking… Is an auto-responder too robotic to…
Definitive Proof Good B2B Copywriting is More Important than Traffic
Traffic. You might have heard “nothing is more critical than traffic.” Or how even a page with bad copywriting will sell with enough visitors. But…
Are Your Sales, Blog and Web Pages Following the “Big Idea” Rule?
Is your B2B copywriting laser focused on one big idea? Or, are your messages to potential clients a mishmash of several ideas in one place?…
He Shoots! He Scores! Why Your Business Needs Lead Scoring
I just heard it again today… “All I care about is leads. Just send my sales team lots of email addresses and let them take…
OMG!!! An Unsubscriber from my Email Marketing List!
OMG!!! An Unsubscriber! Warning, A Bit of A Rant! I wish I had a dollar for every time a new client, friend, business associate or…
If You Think Email Marketing is Dead, Don’t Call the Morgue Yet
In today’s world of Social Media, Web 2.0, SMS, and other new shiny objects it’s easy to think that email marketing is dead. Maybe you…
The 3 Main Components of a Lead Generation Landing Page that Converts
Lead generation is the biggest concern of most business owners today. For both business to business (B2B) and business to consumer (B2C) companies, leads are…
The Dark Side of Social Media
English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia) Social media is everywhere you look.…