Customer Acquisition Vs. Backend Profits
“The business that’s willing to spend the most money to acquire a customer wins.” I first heard that quote from Perry Belcher and Ryan Deiss,…
Tag: Marketing
The Colossal (Yet Tiny) Mind-Shift that’ll Change the Way You Approach Marketing your Business
You’re a marketer. How do I know? Because if you weren’t you wouldn’t have made it past the headline. And if you own a business,…
The Awareness Pyramid – How Long Should Your Sales Copy Be?
You hate long sales message like long form sales letters, videos, emails, landing pages. How do I know? Because Everyone does. And Everyone knows in…
A Client Attraction Marketing Funnel (or Filter) for Coaches, Consultants, and Other Service Providers
The Internet marketing landscape is on fire with talk about the client attraction marketing funnel. Like most things online, the latest tactics ebb and flow…
Re-engagement Phase – How to Fill Your Auto-Responder (Part 5)
If you’ve been following the “What to Send Series” and implementing the different phases in your auto responder, you’re probably already seeing increased engagement, if…
Email Segmentation Phase – How to Fill Your Auto-Responder (Part 4)
Do you remember those choose your own adventure books? They’re still popular because people like choices. Yes, sometimes, too many choices cause paralysis, and you…
Ascension Series – How to Fill Your Auto-Responder (Part 3)
No one dreams of staying stuck in an affair floating into an abyss. You know, trapped in the friend zone in a mind numbingly dull…
Engagement Series – How to Fill Your Auto-Responder (Part 2)
Welcome to part 2 in the “How to Fill Your Auto-responder” series. If you haven’t yet read part one yet, please read it first. I’ve…
Indoctrination Series – How to Fill Your Auto Responder (Part 1)
The Getting To Know You / Indoctrination Series Most business owners know leads need to be nurtured before they’ll buy. We’ve all heard stats like…
But I’m Not A Teacher, Am I?
Do Online Courses Make Sense for All Service Providers? “I don’t need an online course.” “Courses are only for coaches, not other service providers.” “I…