What’s the difference between a platform and a website?
Correct me if I’m wrong, but you spend a lot of time figuring out the best way to market your business. If you don’t you’re…
Tag: Marketing
The Writer and Playing God (To Kill or Not to Kill)
Regardless of your plot, genre, story points, scenes, goals, antagonists, or protagonist, when you write fiction, characters are the center of your story. In fact,…
Why Marketing Automation is Vital for Coaches, Consultants, and other Service Professionals
9 Reasons Coaches, Consultants, and Other Service Providers Need Marketing Automation Today As a coach, consultant, lawyer, medical / holistic practitioner, or other service professional,…
My Big, Fat, Hot, Panama Disney Adventure Disaster
Happy crowds looking forward to the parade I love Panama. In Panama City, any day of the week, you can walk down the Cinta Costera…
How to Seduce Prospects Through Your Sales Funnel
Do you remember the dating scene? Maybe you’re still playing the game… I’ll admit, I’m better at marketing than I ever was at seduction. But…
On Your Mark, Get Set, Content…
Win the Content Marketing Race By Treating it Like a Marathon. Not a Sprint. As a novice runner, and a professional content marketing strategist, I…
3 Reasons The SEO Industry Is Being Turned On Its Head – And What You Should Be Doing Instead
For the past 8 or so years, organic traffic has been the magic potion of traffic sources. Its free, it’s huge, and everyone goes to…
7 Systems That Turn Your Business into a Profit Pulling Living Organism
A Simple Inbound Lead Generation Marketing Funnel You already know leads are the life blood of your business. And you’ve probably heard sales funnels are…
Customers May Want the Sizzle – But that Doesn’t Mean They’re Going to Buy The Steak
Sell the sizzle, not the steak. If you’ve ever sat through a marketing seminar, you’ve been bombarded with this – or some similar tag line…
Hard or Soft Offers – Which is the Right Choice for High Ticket Item Marketing?
Most companies have an ongoing battle between sales and marketing, and even within those departments, over the use of hard and / or soft offers.…