Do Auto-Responders Work For Lead Generation of High End Products
A discussion about auto-responders I had with a salesman in a financial services company last week got me thinking… Is an auto-responder too robotic to…
Tag: Marketing
Definitive Proof Good B2B Copywriting is More Important than Traffic
Traffic. You might have heard “nothing is more critical than traffic.” Or how even a page with bad copywriting will sell with enough visitors. But…
Are Your Sales, Blog and Web Pages Following the “Big Idea” Rule?
Is your B2B copywriting laser focused on one big idea? Or, are your messages to potential clients a mishmash of several ideas in one place?…
He Shoots! He Scores! Why Your Business Needs Lead Scoring
I just heard it again today… “All I care about is leads. Just send my sales team lots of email addresses and let them take…
OMG!!! An Unsubscriber from my Email Marketing List!
OMG!!! An Unsubscriber! Warning, A Bit of A Rant! I wish I had a dollar for every time a new client, friend, business associate or…
If You Think Email Marketing is Dead, Don’t Call the Morgue Yet
In today’s world of Social Media, Web 2.0, SMS, and other new shiny objects it’s easy to think that email marketing is dead. Maybe you…
The 3 Main Components of a Lead Generation Landing Page that Converts
Lead generation is the biggest concern of most business owners today. For both business to business (B2B) and business to consumer (B2C) companies, leads are…
The Dark Side of Social Media
English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia) Social media is everywhere you look.…
Where has BoostYourLeads been hiding?
Aching tooth: This statue is in the window of a dentist’s in Blackheath. (Photo credit: Wikipedia) Have you ever heard the story of the cobbler…
Does Google Penguin Signal Its Time to Fire Your SEO Firm?
What really is Search Engine Optimization? (Photo credit: Go Local Search) 2011 and 2012 have been remarkable years for the Search Engine Optimization industry in…